La Tazonería burst onto the scene as a gourmet fast-food dark kitchen, serving up deliciously clean eats for the savvy young professional. With a delivery-only model, we knew that creating a standout brand was essential.

I dove deep with a thorough brand audit, unearthing the personality and vibe that sets La Tazonería apart. Who's our audience? What are our competitors up to? And, most importantly, what makes our bowls sing? All that gathered intel sparked a vibrant, focused visual identity and launch strategy.

From eye-catching brand assets to a seamless digital experience, packaging that pops, and mouthwatering content development, everything was crafted to make La Tazonería irresistible. Get ready to scroll through the delicious details of our journey and its scrumptious outcomes!