Strategic Branding
Dive into a world where creativity meets strategy. My branding projects are as diverse as they are captivating, encompassing everything from bold brand creation to fresh rebranding and tailored campaign-specific development.
Visual Identity & Brand Creation: Every brand has a unique story, and I’m here to tell it! Whether you’re looking to craft a new image or give your existing one a makeover, expect nothing less than striking, artful designs that stand out.
Digital Brand Development: In the fast-paced digital landscape, your brand needs to shine across social media and the web. Let’s create a cohesive digital presence that resonates and engages like never before!
Packaging Design: The first impression matters! With stylish and strategic packaging designs, I ensure your product not only attracts attention but also tells a compelling story at first glance.
Corporate Uniform Design: Make a statement with uniforms that blend sophistication and approachability. Together, we’ll create a look that reflects your brand’s identity and energizes your team.
Event & Sponsorship Branding: From unforgettable events to engaging sponsorships, let’s craft branding experiences that leave a lasting mark on your audience and guests.
Each of these initiatives is backed by a meticulous brand audit, ensuring we achieve your goals with precision. Ready to adventure into branding magic? Explore My Branding Work Below!
Reach out for a chat about any of the showcased projects.
La Tazonería
La Tazonería
La Tazonería burst onto the scene as a gourmet fast-food dark kitchen, serving up deliciously clean eats for the savvy young professional. With a delivery-only model, we knew that creating a standout brand was essential.
I dove deep with a thorough brand audit, unearthing the personality and vibe that sets La Tazonería apart. Who's our audience? What are our competitors up to? And, most importantly, what makes our bowls sing? All that gathered intel sparked a vibrant, focused visual identity and launch strategy.
From eye-catching brand assets to a seamless digital experience, packaging that pops, and mouthwatering content development, everything was crafted to make La Tazonería irresistible. Get ready to scroll through the delicious details of our journey and its scrumptious outcomes!
Casa Arepa
Casa Arepa
Casa Arepa stands out as the very first Venezuelan food restaurant in the vibrant city of Rio de Janeiro. To create a memorable visual identity for such an intriguing, yet often unfamiliar, concept was essential. After conducting a thorough brand audit and identifying the restaurant's unique selling proposition, I dove into the project with a clear vision.
The challenge lay in harmonizing simplicity with captivating elements, all while embracing a classic, vintage aesthetic that pays homage to the rich, traditional flavors of Venezuelan cuisine. I've meticulously designed the brand's assets to convey this essence, ensuring that every visual element resonates with warmth and curiosity.
Throughout the process, I crafted a content strategy that reflects the authentic spirit of Casa Arepa, captivating the audience and inviting them to embark on a culinary journey. From the logo to the color palette, each decision was made to evoke a sense of nostalgia and excitement.
Discover the delightful details of this captivating venture below!
Jardines Ilaló
Jardines Ilaló
Jardines Ilaló: Embrace Discreet Luxury
Step into a world where luxury whispers instead of shouts. Jardines Ilaló is not just a real estate development; it's an invitation to experience the sweet harmony of sophisticated living and serene privacy. Nestled in Quito's most exclusive neighborhood, this project is a testament to the art of subtle elegance.
Minimalistic Branding Proposal
We created a branding strategy that reflects the project's essence—clean lines, muted colors, and a design that captivates without overwhelming. Each element of the visual identity was thoughtfully chosen to resonate with discerning buyers who value quality and comfort over ostentation. Our approach ensured that every interaction, from logo to marketing materials, speaks the language of refined taste.
Sales Strategy
At the heart of the sales strategy lies a deep understanding of our target audience—individuals and families seeking not just a home, but a sanctuary. Our messaging emphasizes the unique lifestyle offered by Jardines Ilaló, highlighting features that promote tranquility and privacy. Through engaging storytelling and immersive experiences, prospective buyers were invited to envision their life in this exquisite space.
Successful Outcome
The culmination of this strategic endeavor is reflected in the complete sale of the development project. By weaving together minimalism and sophistication, we crafted an experience that felt warm and inviting while maintaining an intriguing allure. Jardines Ilaló truly epitomizes a harmonious blend of discreet luxury and thoughtful living. Explore the project below.
Shelbayah Consulting
Shelbayah Consulting
Shelbayah Consulting is not your typical communication agency; it’s a vibrant hub of creativity whipping up custom, cutting-edge solutions for top-tier companies around the globe. Even with its impressive track record, this savvy firm decided it was time for a fresh makeover to showcase its forward-thinking flair. The rebranding journey resulted in a stunning visual identity that radiates power, sophistication, and trust. I led the charge in crafting this brand transformation, crafting eye-catching presentations, assets, engaging social media visuals, and an exhilarating website design. Check out some highlights from this exciting project below!
Corporate Uniforms Branding
Corporate Uniforms Branding
Sukasa Department Stores
Sukasa stands as the premier destination for home goods in Latin America, blending sophistication with contemporary elegance. However, the existing employee uniforms fell short of embodying the brand's essence. Recognizing this gap, I embarked on a transformative mission to revamp the uniforms for a polished update.
To begin, I assessed Sukasa's core brand attributes and examined the latest industry trends to inform our approach. The outcome? A chic new uniform collection that not only resonates with the company’s distinctive identity but also ensures that team members project professionalism while enjoying comfort and functionality. Swipe through the slides below to explore the details of this impactful transformation and its positive results.
Eureka Catering Services
Eureka is a corporate catering service dedicated to providing nutritious and delectable meals to businesses throughout Ecuador. They sought to ensure that their services were represented by staff who epitomize the quality of their offerings and the professionalism of their brand. In response, I designed uniforms that integrate the classic aesthetic of traditional chef jackets with a contemporary, functional approach. Explore the outcomes by viewing the slides below.
