Creative Brand, Communication, & Marketing Strategy
The essence of my expertise shines brightly in a collection of projects that dance on the edge of imagination and strategy. Picture this: every endeavor kicks off with a vibrant quest to pinpoint objectives or tackle pesky challenges. From that spark, I embark on a whimsical journey of comprehensive research and insightful audits, crafting a dazzling strategy that acts as a guiding star.
Though rooted in strategic thinking, the resulting solutions are nothing short of artistic marvels—imagine a landscape where creativity and practicality pirouette together in perfect harmony. Each project is an invitation to engage, to ponder, and to delight.
So, come on in! Explore these playful samples of my work, and let’s embark on an exciting dialogue. I’m just a message away, ready to share more about the magic woven into every piece.
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Vonta-Chi Creative Direction
View a selection of my work as the Creative and Marketing Director of the activewear brand.
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IWC + British FIlm Institute Annual Gala
The Challenge:To deepen penetration into the British market through an annual gala in collaboration with the British Film Institute (BFI). The Result: An enchanting event themed around 1940s British aviation, designed to evoke nostalgia and create buzz.
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Mackintosh 0001 - Rebranding Creative Strategy
The Challenge: Revamping a classic brand to catch the eye of a younger crowd. The Result: An electrifying, bold event themed around arte povera, crafted to not just draw in a youthful vibe but to spark the interest of the ideal attendees too.
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La Tazoneria - Creative Strategy & Branding
The Challenge: To navigate a highly saturated restaurant market with a distinctive proposition. The Result: A meticulously developed brand that prioritizes efficiency while maintaining uncompromised quality.
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Sandro - Globally French Creative Campaign
The Challenge: Expanding the brand's global presence to resonate with a diverse array of cultures and audiences, while preserving its French essence. The Result: "Globally French" - A campaign designed to establish meaningful connections with prominent cultures across the globe.
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Gemfields -Show Your True Colors Strategic Campaign
The Challenge: My team at Havas LuxHub was tasked with developing a comprehensive campaign strategy for Gemfields aimed at positioning the brand as a leader within its industry category. The Result: The proposed "Show Your True Colors" campaign provided a novel perspective, focusing on the company’s commitment to honest, pure, and authentic gemstones.
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Jardines Ilaló - Real State Private Sale
The Challenge: To attract a high socioeconomic demographic with a boutique real estate development project.
The Result: A development that is uniquely distinguished by its embodiment of quiet luxury, providing an atmosphere of discretion while upholding the highest standards of quality and comfort. -
QVC Workshop - UK Publishing Environment
The Challenge: To collaborate with the QVC team and formulate a strategy that effectively positions the traditionally televised home shopping brand within the modern media landscape. The Result: A collaborative workshop that utilized our team's expertise in contemporary media, alongside the QVC team's comprehensive understanding of their brand, to design robust solutions.